How it Works

Stake Super Web Brochure

Spark Lane embarked on a speculative redesign project aimed at transforming Stake Super's static brochure content into a dynamic, user-centric digital experience. Our approach focused on aligning the eBrochure with Stake Super's existing branding while infusing it with interactivity, engaging imagery, and clear calls to action to create a more compelling sales tool.

Double click to view the project.

Interactive Data

The static chart in Stake's pdf was hard to look at and didn't support the brochure message. We wanted the data to tell a stronger story about the trend toward SMSF over three financial years for that particular age demographic. Users can now interact with the chart to isolate data of interest and relevance to them.

Infographic storytelling

The account setup page was causing cognitive fatigue and decision paralysis. We created a clear step-by-step process to make it simpler to understand the process and added a strong call-to-action to encourage sales.

Use the interactive slider to view the Before and After of this page redesign.